Love Over Money [Trailer]

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Executive Producer Joaquin Phoenix From an early age, John Robbins was groomed as heir to the Baskin-Robbins ice-cream empire, which was founded by his father Irv Robbins in 1945. Growing up John had it all; money, prestige, and unlimited ice cream along with an ice cream-shaped swimming pool.

By the time John was in his early 20s, Baskin-Robbins had grown to become the largest ice-cream company in the world, and John, as his father’s only son, was the heir apparent. But John was growing apart from the company and from his father. He was abhorred by the mistreatment of the dairy cows producing the milk and cream used in the company's ice cream, the health effects of over-consuming sugar and dairy, and by the environmental damage caused by industrial meat and dairy production. Plus there was a growing political divide emerging between the two over the Vietnam war, and over his father’s opposition to the work of Dr. Martin Luther King.

John decided to walk away from the company, and from any money or trust funds connected to his father. Along with his wife, Deo, he then moved to a tiny one-room log cabin they built in the woods on a small island in British Columbia, where they lived for the next 15 years.

What happened next took him, his father, and the world completely by surprise.

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